Role Overview:

We seek a highly motivated B2C Marketing Specialist to support and drive consumer engagement marketing. You’ll play a key role in turning homeowner awareness into action, collaborating with cross-functional teams and external partners to execute campaigns, drive digital engagement, and measure results. This position blends creative marketing, analytics, and mission-driven outreach.

This is a great opportunity to be part of a team actively reducing wildfire risk in the communities in which we live.

Core Responsibilities:

• Assist in planning, executing, and optimizing direct -channel marketing campaigns targeting homeowners across proprietary digital and print channels.
• Create and curate educational content around defensible space and home hardening (blog posts, emails, webinars, social posts).
• Support campaign calendar management, event promotion, and homeowner onboarding workflows.
• Develop and segment users based on action and engagement triggers curated across in person field interactions, digital interactions and more.
• Analyze engagement and preference identify new segments, track campaign ROI, and generate actionable insights.
• Serve as a customer voice, gathering feedback on product features and homeowner barriers; relay findings to product and customer success teams.
• Work closely with our fire departments, fire safe councils and other community leaders to support their objectives with branded campaigns and strategies.
• Track performance KPIs and support reporting efforts for clients and leadership.

Minimum Qualifications:

• Bachelor’s degree in marketing, communications, or related field.
• 3+ years of marketing experience, ideally in SaaS, home services, or climate solutions.
• Experience with owned digital and print marketing channels.
• Excellent written and verbal communication skills.
• Experience with HubSpot, SendGrid, Twilio, & MixPanel systems is a plus.
• Analytical mindset; ability to interpret campaign metrics and user behavior.
• Strong attention to detail
• A growth-oriented and collaborative work approach.
• Ability to set priorities and manage multiple deliverables.
• Passion for climate safety, wildfire prevention, and community engagement is a plus.
• Experience with or impacted by wildfire (smoke, evacuation, etc.)

Career Growth Opportunities:

Success in this role can lead to advanced opportunities in digital marketing, product marketing, or customer success management within the company.

Compensation Overview:

Salary, benefits, and mission-driven culture.

We strive to design equitable and explainable compensation programs. Base pay is ultimately

determined by a candidate's skills, expertise, location &/or experience.

We are proud to be an equal opportunity employer. We recruit, employ, train, compensate and promote regardless of race, religion, color, national origin, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.

To apply for this position, please email your resume, with link to your portfolio to joinus@fireaside.com along with the following information

• First Name
• Last Name
• Preferred Pronouns
• Email
• Phone Number
• LinkedIn Profile
• Cover Letter (optional)

Please include the job title in the subject line of your email.