Location: Hybrid, San Anselmo (Marin County), CA

About Us:

Fire Aside is dedicated to empowering homeowners to take concrete action toward defensible space and home hardening, reducing wildfire risk and boosting community resilience. Our SaaS platform delivers personalized assessments, action plans, and project management tools, driving adoption through education, engagement, and local partnerships.

Role Overview:

We seek a highly motivated B2C Marketing Channel Specialist to play a key role in turning resident wildfire risk awareness into wildfire prevention action. You will collaborate with cross-functional teams and external partners (Fire Agencies) to execute campaigns, drive digital engagement, and measure results. This position blends creative, writing, execution capabilities, campaign management expertise, analytics, and mission-driven outreach.

This is a great opportunity to be part of a team actively reducing wildfire risk in the communities in which we live.

Responsibilities

· The Marketing Specialist will manage and execute email and direct mail campaigns, with Partner approval aimed to drive consumer action (i.e., increase interaction with digital reports, grant application submissions, and online reservations)

· Develop and execute effective email, direct mail and multivariate testing and growth programs.

· Assist in planning, executing, and optimizing direct-channel marketing campaigns targeting residents across proprietary digital and print channels.

· Derive data insights to create and curate educational content around defensible space and home hardening (blog posts, emails, webinars, case studies, whitepapers).

· Support campaign calendar management, event promotion, and homeowner onboarding workflows.

· Develop and segment users based on action and engagement triggers curated across in person field interactions, digital interactions and more.

· Analyze engagement and preference identify new segments, track campaign ROI, and generate actionable insights.

· Serve as a customer voice, gathering feedback on product features and homeowner barriers; relay findings to product and customer success teams.

· Work closely with our fire departments, fire safe councils and other community leaders to support their objectives with branded campaigns and strategies.

· Track performance KPIs and support reporting efforts for clients and leadership.

Minimum Qualifications

· Bachelor’s degree in marketing, communications, or related field.

· 3+ years of marketing experience, ideally in SaaS, home services, or climate solutions.

· Experience developing, executing and testing email campaigns; email channel management, campaign reporting, analytics, and multivariate testing.

· Experience with proprietary campaign tools

· Strong attention to detail for quality assurance.

· Analytical mindset; ability to interpret campaign metrics and user behavior.

· Able to manage external partners (fire agencies) and adapt to different branding requirements.

· Ability to set priorities and manage multiple deliverables.

· A growth-oriented and collaborative work approach.

· Experience with HubSpot, SendGrid, Twilio, & MixPanel systems is desired.

· Passion for climate safety, wildfire prevention, and community engagement is a plus.

Career Growth Opportunities:

Success in this role can lead to advanced opportunities in digital marketing, product marketing, or customer success management within the company.

Compensation Overview:

Salary, benefits and mission-driven culture.

We strive to design equitable and explainable compensation programs. Base pay is ultimately determined by a candidate's skills, expertise, location &/or experience.

To apply for this position, please email your resume, with a link to your portfolio or attach relevant work samples, to joinus@fireaside.com along with the following information

· First Name/ · Last Name

· Email /· Phone Number / · LinkedIn Profile

· Cover Letter (optional)

Please include the job title in the subject line of your email.